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Known for his incredible speed, strength, and goal-scoring ability, Haaland is now considered the most sought after prospect in football. Haaland has long relied on Hyperice products to optimize his performance and will collaborate with the company to test future innovations and drive the recovery technology category forward globally. As part of the multi-year partnership, Haaland and Hyperice will also work together on original content to educate athletes and fans around the world about the importance of recovery and mobility.