Mach dein XING

About:

XING is rolling out its biggest brand campaign yet, focusing on the feeling many employees know all too well: having to obey and bend themselves at work and not being able to be themselves. Backed by research, the campaign positions XING as a partner in making work more fulfilling. The message? “Do your XING” and unfold instead of bending. It encourages people to stay true to themselves and find greater satisfaction at work, especially as more people realise this in the wake of the pandemic.